Road, Tri, MTB & Mail order: 244 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RR

Telephone: 01202 775588 | Fax: 01202 775599 | Email: info@primera-bournemouth.co.uk


MTB & Leisure: 183 Bournemouth Road, Parkstone, Poole, Dorset, BH14 9HT

Telephone: 01202 749674 | Email: info@primera-sport.co.uk

Manufacturers

Latest News

View all the latest news from Primera

SPECIALIZED AND TREK ROAD BIKE CLEARANCE

We have now got all remaining stocks of 2009 Specialized road bikes with a 10% discount. Limited stocks so gets yourself a bargain today.

CERVELO P4 FRAMES NOW IN STOCK!!!

We now have stocks of the fantastic Cervelo P4 Frames, stocks are very limited so call now to avoid missing out.

Primera Summer Competition To Win a £500 Shopping Spree‏

Now is your chance to win a shopping spree with Primera Sport. The winner will be allowed free range within the online shop to select anything up to the value of £500.

BMC Bikes upto 25% OFF - Call Steve Atherton on 01202 775588 for more details...

Pay 10% deposit [more if you like] and spread the payments over 12 or 24 months 0% Finance

Macmillan Dorset Bike Ride on Sunday 5th July 2009

The 21st Macmillan Dorset Bike Ride will take place on Sunday 5th July, 2009. This year's event is kindly sponsored by Sunseeker International,supported by Primera Sport, and promoted by it's media partner the Daily Echo and Dorset Echo.

Assos 2009 Summer Clothing and Accessories

We now have a full range of Assos Summer clothing for 2009. Click here to see the latest clothing and accessories.

Bournemouth Echo editor picks up his Trek bike for the Macmillan Bike Ride

Bill Temple, owner of Primera Sport and Peter Smith-Nicholls, organiser of the Macmillan Dorset Bike Ride, present Daily Echo editor Neal Butterworth with a bike which he will use for the ride.

CASTELLI CERVELO TEST TEAM CLOTHING

Be one of the first to have the latest Cervelo Test Team clothing from Castelli. Team Jerseys, bibshorts and socks all in stock. Click here to see the range.

Win a TREK bike, details to follow soon.

Primera are now the main stockist of Trek Road, Mountain and Leisure Bikes on the South Coast. We have everything from Childrens bikes to All Mountain and Downhill Bikes. Primera offer a FREE-Pro-Bike-Fit with all new bikes!

INTERNATIONAL WEB ORDERING NOW LIVE

We now accept international orders direct from the website.Orders can now be placed from over 70 countries worldwide.

ARGON 18 FRAMES NOW IN STOCK

We have now received our first shipment of the stunning Argon 18 frames. Call one of our road team for more information on 01202 775588.

2009 2XU TRIATHLON CLOTHING NOW IN

We are now receiving all the new 2009 triathlon range from 2XU. Full range of trisuits, shorts, tops and accessories

36 Months 0% Finance

Upto 36 Months 0% Finance available on all 2009 Specialized, Cannondale, Marin, Trek or Lapierre bikes (sts) cheaper else where - call us before you buy...01202 775588 - 01202 749674 - We will try and match any price on 09 bikes.

ZIPP 303 AND 404 PRICE MADNESS

We are now offering for a limited time some fantastic deals on Zipp 303 and 404 wheels. Wheels are now only £1250, down from £1468.09 thats over £218 off.

0% FINANCE AVAILABLE FROM 6 TO 24 MONTHS

We offer a 0% finance option on all products, so you can now get all the clothes, accessories, parts all on 0% and spread the cost over anything from 6 to 24 months. Conditions apply. Click here for more information.

NEWTON RUNNING SHOES NOW IN STOCK

Get your Newton running shoes for the new Triathlon season. We stock a large range in all sizes, come in and speak to one of our experts and get them fitted correctly to increase your performance.

Winter Essentials, REDUCED VAT PRICES!

We have a full range of winter products including overshoes, hats, gloves, jackets, body warmers, base layers from all the major brands including Assos, Gore, Endura, 2xu, Pro, Altura, Specialized. Massive clothing department in store.

Assos Winter Clothing Stocks Now in! **Spend over £300 and get 0% Finance**

Get your Assos winter gear now, full stocks now available in store or online. Check out the new fantastic Assos LTD colour range, all in stock now at awesome prices!

2009 USE Exposure Lights - IN STOCK!

USE Exposure lights are winning awards all accros the industry, top quality kit and incredible performance. We now have limited stocks of the 2009 use exposure lights, get yours today and buy online.

Primera are now a Mavic Pro Shop

Primera are now your local Mavic Pro Shop, stocking a wide range of Mavic Road and Mountain Bike Wheels. All wheels are available to purchase online in either singles or pairs. Also Shimano and Campagnolo options available in most wheels.

All new 2009 Lapierre range of road & mountain bikes

All new to Primera is the Lapierre range of road and mountain bikes. Stocks are arriving any minute. All bikes are available to buy online so preorder yours today.

Wilier High Quality Road Bikes 2009

New to Primera is the Wilier range of road bikes, Wilier specialise in producing high quality road bikes and frames. Stocks are now in store for you to view.

All new 2009 Marin Bike Range

2009 Marin Bikes now available to purchase online

All new Cannondale 2009 Bike Range

Cannondale 2009 range of bikes, available now!

All New 2009 Specialized Bike Available Online!

Check out the new 2009 range of Specialized bikes. Buy yours online now.

Cycle To Work Scheme - Save £'sss on all new bikes at Primera

Cycle To Work Scheme - Save £'sss on all new bikes at Primera

Commencal Bikes now in stock! Call 01202 749674

Primera are happy to annouce that we are now stockists of Commencal Bikes.

Assos Six Days Gift Set NOW IN STOCK

Great new range from Assos - Looks great and fits superbe - Assos are still the world leaders in quality cycling clothing.

Linebreak Compression - Main Stockist

Compression clothing helps recovery and improves performance.

ZIPP Main Stockist and Tech Centre for the UK

ZIPP wheels - still the best in the world.



cyclescheme.co.uk

With cyclescheme you can make big savings on a bike for work through your employer.

Find out more »

Free Delivery*

* On all purchases over £20
Conditions apply

Newsletter

Enter your email address below:

Secure Online Payments

SagePay