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We have now got all remaining stocks of 2009 Specialized road bikes with a 10% discount. Limited stocks so gets yourself a bargain today.
We now have stocks of the fantastic Cervelo P4 Frames, stocks are very limited so call now to avoid missing out.
Now is your chance to win a shopping spree with Primera Sport. The winner will be allowed free range within the online shop to select anything up to the value of £500.
Pay 10% deposit [more if you like] and spread the payments over 12 or 24 months 0% Finance
The 21st Macmillan Dorset Bike Ride will take place on Sunday 5th July, 2009. This year's event is kindly sponsored by Sunseeker International,supported by Primera Sport, and promoted by it's media partner the Daily Echo and Dorset Echo.
We now have a full range of Assos Summer clothing for 2009. Click here to see the latest clothing and accessories.
Bill Temple, owner of Primera Sport and Peter Smith-Nicholls, organiser of the Macmillan Dorset Bike Ride, present Daily Echo editor Neal Butterworth with a bike which he will use for the ride.
Be one of the first to have the latest Cervelo Test Team clothing from Castelli. Team Jerseys, bibshorts and socks all in stock. Click here to see the range.
Primera are now the main stockist of Trek Road, Mountain and Leisure Bikes on the South Coast. We have everything from Childrens bikes to All Mountain and Downhill Bikes. Primera offer a FREE-Pro-Bike-Fit with all new bikes!
We now accept international orders direct from the website.Orders can now be placed from over 70 countries worldwide.
We have now received our first shipment of the stunning Argon 18 frames. Call one of our road team for more information on 01202 775588.
We are now receiving all the new 2009 triathlon range from 2XU. Full range of trisuits, shorts, tops and accessories
Upto 36 Months 0% Finance available on all 2009 Specialized, Cannondale, Marin, Trek or Lapierre bikes (sts)
cheaper else where - call us before you buy...01202 775588 - 01202 749674 - We will try and match any price on 09 bikes.
We are now offering for a limited time some fantastic deals on Zipp 303 and 404 wheels.
Wheels are now only £1250, down from £1468.09 thats over £218 off.
We offer a 0% finance option on all products, so you can now get all the clothes, accessories, parts all on 0% and spread the cost over anything from 6 to 24 months. Conditions apply. Click here for more information.
Get your Newton running shoes for the new Triathlon season. We stock a large range in all sizes, come in and speak to one of our experts and get them fitted correctly to increase your performance.
We have a full range of winter products including overshoes, hats, gloves, jackets, body warmers, base layers from all the major brands including Assos, Gore, Endura, 2xu, Pro, Altura, Specialized. Massive clothing department in store.
Get your Assos winter gear now, full stocks now available in store or online.
Check out the new fantastic Assos LTD colour range, all in stock now at awesome prices!
USE Exposure lights are winning awards all accros the industry, top quality kit and incredible performance.
We now have limited stocks of the 2009 use exposure lights, get yours today and buy online.
Primera are now your local Mavic Pro Shop, stocking a wide range of Mavic Road and Mountain Bike Wheels.
All wheels are available to purchase online in either singles or pairs. Also Shimano and Campagnolo options available in most wheels.
All new to Primera is the Lapierre range of road and mountain bikes.
Stocks are arriving any minute. All bikes are available to buy online so preorder yours today.
New to Primera is the Wilier range of road bikes, Wilier specialise in producing high quality road bikes and frames.
Stocks are now in store for you to view.
2009 Marin Bikes now available to purchase online
Cannondale 2009 range of bikes, available now!
Check out the new 2009 range of Specialized bikes.
Buy yours online now.
Cycle To Work Scheme - Save £'sss on all new bikes at Primera
Primera are happy to annouce that we are now stockists of Commencal Bikes.
Great new range from Assos - Looks great and fits superbe - Assos are still the world leaders in quality cycling clothing.
Compression clothing helps recovery and improves performance.
ZIPP wheels - still the best in the world.